The thought of advertising conjures up hope and fear. Everyone knows that if they want their business to grow YOU MUST ADVERTISE. And almost everyone would advertise IF THEY KNEW IT WOULD WORK. Yet far too often advertising does not work! If only there was a guarantee. When it comes to advertising, there can only be one guarantee - don't advertise and you are sure not to grow. So many attempt to play it safe and by not advertising at all. As with most problems, the solution is found in understanding. The primary reason advertising fails is the advertiser has little or no understanding of the science of advertising. They know how to run their business, they understand their product and many other facets of their business, but according to the New York Times, "Advertising is the most misunderstood aspect of business. Those who understand it best generally pay less and get better results. The rest buy based on emotion and the hopes that it will work." And their hopes are dashed and they quit advertising altogether.

UTV Trade Magazine is a magazine that is essential to everyone in the UTV industry that has something to sell or say and wants 100% guaranteed exposure. We are NOT a consumer magazine which is where most advertisers are at right now. While it is necessary to advertise to the end user - you must find retail business to carry your product. All the consumer advertising in the world will do no good if the consumer cannot find your product in any store. A consumer magazine brings you one sale at a time. A Trade magazine brings you residual sales - it attracts multiple retailers to carry your product and they need to keep their shelves stocked and their floors filled month in and month out. If you sell a consumer, you have a one time sale, if you sell a dealer, you generally have product on the wall or better yet demonstrated on an actual UTV which continues to sell for you long after your ad has run. Now their ads and marketing are promoting your product.

Advertising can be expensive so when choosing how to allocate your marketing budget, it is absolutely essential to consider the advantages of establishing a network of UTV dealers that actually do the selling for you. Print ads are essential but there is nothing better than having your product on a showroom floor. Get your print ads to do just that. The consumer wants to touch and feel their accessories. They see your competitor's product in a consumer magazine; they see yours in that same magazine AND on a showroom floor - now that is advertising at work and money well invested.

In today's economy even the large corporations with unlimited marketing budgets, you cannot afford to be a sloppy and they are advertising with us. If you are smaller and every advertising penny matters, you need to be wise with your decisions. Advertising in the right magazine is just one of the many decisions to be made

Unfortunately, according to the New York Times, most print ads don't work regardless of what kind of magazine you advertise in. As mentioned above, most advertisers know little about advertising - they are experts in their business, so they make a cool looking picture with a list of products and services and add their logo and contact info and hope for the best. Well, at UTV Dealer News, advertising is our business and we know how to make advertising work. Is there a call to action? Is the message short and concise? Does the layout or design demand attention? Will your ad stand out amongst a sea of competition? We will show you how to make sure that you can answer yes to each of these questions for every ad you place with us.

It is absolutely essential that your ad captures the reader's attention and then keeps it long enough to motivate him to pick up the phone or click on your website. Research shows that while most companies emphasize web advertising over all other methods, the most visited websites have print ads that effectively send people to that site. Furthermore, print ads are proven to increase 'purchase intent' more than radio, television and internet advertising IF THEY HOLD THE READER'S ATTENTION. Fail to capture and hold your reader's attention and your ad may as well be a blank sheet of paper. In the end the magazines get the blame but you can learn how to use print ads to make the phone ring, and when you do, your ads are worth a gold mine.

Finally, to maximize the efficiency of your ad, run advertorials. An advertorial looks like an editorial or story but is actually an ad. The reader will not be able to tell the difference if done well. To the reader, when you make a claim in an ad - you are just trying to sell something, but if they read about your company in the third person in the format of an article or news story - it's true. Better to let someone else brag about you than to do it your self. Print advertising is nothing but a purchase of real-estate on paper. Take advantage of the space and put something on it that works.

Let us help you stand out in a crowd of competition, give us a call. 435-586-2272